Summary: The Year of the Rabbit is a significant year in the Chinese zodiac and has great symbolism. In 2011, Nike released their Air Jordan 7 Retro ‘Year of the Rabbit’ edition, inspired by this zodiac sign. This article explores the significance of the Jordan Year of the Rabbit edition, the history and meaning behind the Year of the Rabbit, and the impact of this release on sneaker culture.
1. The Significance of the Jordan Year of the Rabbit Edition
The Air Jordan 7 Retro ‘Year of the Rabbit’ edition was released in 2011, and it drew inspiration from the Chinese zodiac sign of the rabbit. The shoes feature a predominantly white upper with red, gold and grey accents. The colour scheme represents good luck, fortune and happiness according to Chinese culture. The design also features a unique pattern on the upper, which is based on traditional Chinese kites, another symbol of good fortune.
The release of the Jordan Year of the Rabbit edition was significant for sneakerheads, as it represented the first Air Jordan model inspired by Chinese zodiac signs. The limited edition sneaker featured premium materials and unique details, making it an instant collector’s item. The shoe’s value has since appreciated in the sneaker resell market and remains a highly coveted piece to this day.
The Jordan Year of the Rabbit edition was a well-earned tribute to Chinese culture and its rich symbolism, demonstrating Nike’s commitment to celebrate diversity and inclusivity through its products.
2. The History and Meaning Behind the Year of the Rabbit
The Year of the Rabbit is one of the 12-year cycle of animals that make up the Chinese zodiac. The rabbit ranks fourth in the order, following the rat, ox, and tiger. According to Chinese mythology, the Jade Emperor called for a race to determine which animals would make up the zodiac. The rabbit came fourth after helping the ox cross the finish line and securing its position as one of the zodiac signs.
The rabbit represents creativity, sensitivity, and compassion. People born in this year are said to possess these traits and are believed to be calm, gentle, and polite. They also tend to be homebodies who value family and relationships over material possessions. The rabbit is considered a lucky animal and symbolises longevity, so people born under this sign are often blessed with a long life.
Throughout Chinese history and myth, the rabbit has symbolised good fortune and prosperity. The creature is also associated with the Moon Goddess Chang’e, who was aided by a white rabbit when she fled to the moon. Therefore, the rabbit has further earned its place in Chinese culture as a symbol of hope and perseverance.
3. The Impact of the Jordan Year of the Rabbit release on Sneaker Culture
The Jordan Year of the Rabbit edition represented another milestone for Nike in connecting with sneakerheads across the world. The limited-edition sneakers have since become a popular target for collectors and resellers alike. The rabbit design connected well with fans of the brand and Chinese zodiac enthusiasts alike, leading to the shoes being an immediate sell-out.
The hype surrounding releases such as the Jordan Year of the Rabbit has elevated sneaker culture to new heights. In particular, reselling trainers is a growing phenomenon that emphasises not only the value of the sneakers but also the collectability and rarity of selected designs. The Jordan Year of the Rabbit can still fetch upwards of $1,000, showing just how much impact exclusive sneakers can have on the market.
Nike’s ability to produce innovative sneakers in collaboration with cultural and historical trends remains a testament to the brand’s creativity and approach to design. Sneaker culture has since evolved into a significant part of streetwear fashion, and Nike remains at the forefront of it.
Conclusion
The Air Jordan 7 Retro ‘Year of the Rabbit’ edition is a unique sneaker release that remains iconic in the world of sneakerheads. Nike’s collaboration with Chinese zodiac mythology represents an effort to recognise and celebrate cultural diversity. The rabbit, a symbol of good fortune, longevity, and hope, holds immense value in Chinese culture. Its inclusion in Nike’s catalogue was a well-received tribute that blended tradition, creativity, and fashion. The release of the Jordan Year of the Rabbit further exemplifies Nike’s innovative and impactful approach to design in the world of streetwear fashion.